Triangle Sign Services Awarded Bally Brand’s Nationwide Changeover
Sinclair Broadcasting Group is rebranding its regional 21 Fox Sports network, acquired in a 2019 deal from Disney Co., under the banner of Bally Sports—and has put Triangle Sign Services at the lead of its facilities changeover. This change by Sinclair comes in a strategic response to sports media’s growing ties with the gambling industry, allowing viewers to become more involved with the live games and sports content being delivered. By integrating broadcasting with sports-wagering, sports networks can reach, retain, and entertain a wider audience than ever before.
As a lead in the national changeover program, Triangle Sign Services is responsible for the creation, installation, and maintenance for the exterior and interior signage of ten office buildings, including the signature signage for the stadium and entertainment venue inside Ballpark Village, St. Louis, MO. Triangle was also responsible for replacing the multiple wall murals at the Cleveland, Cincinnati, and Detroit offices.
“We know changing signage is a critical step in establishing a successful rebrand,” says Stephen Altshuler, President, Triangle Sign Services. “Along with online and traditional marketing efforts, a sign is a permanent fixture that acts as a tangible marketing tool 24/7, 365 days of the year. We’re thrilled to provide Sinclair and Bally Brands with new signage and our electrical expertise for this exciting program.”
Triangle has been the lead in several nation-wide changeovers, including most recently with T-Mobile/Metro by T-Mobile, and Northrop Grumman. The 12-month-long changeover on T-Mobile’s project served 1,303 sites across 23 states, including replacement and updates of over 3,000 signs. The project with Northrop Grumman saw updated interior and exterior logo signage at 45 of their corporate campuses throughout the U.S. As a national sign, lighting, and electrical company for 90-years, Triangle’s business partnerships and connections across the U.S., Canada, and U.S. territories makes nationwide changeovers easy and seamless for the brands that depend on them.
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